Is your website Attractive or is it just a Functional Website?
An attractive website design may get you accolades from your friends or may even win you an award, but a “functional” website will get you customers. Since its customer engagement and interaction we seek in our day-to-day business, more so than winning an award, let’s discuss the difference between attractive and functional, and why you really need to have a website that is both!
Attractive Website vs. Functional Website
When I land on a website, I won’t say that I am not in part influenced by the design, hey who isn’t? I think it is even fair to say that most people would have more trust in a website if it is attractive than a website that has an outdated design or very plain. I mean obviously, if they don’t care about their appearance, how much could they really care about their customers?
To website owners, a functional website is generally thought of as everything is “working fine” but, to customers, functional means that the website provides them with the information they seek in a friendly, easy to use format. A few items that make a good functional website could include 1) ease of navigation, 2) a prominently displayed phone number, 3) call-to-action buttons, and 4) a simplified checkout process.
So, is my website Attractive or just a Functional website or both?
Now for the sales pitch… hey, you knew it was coming! The best way to find out, is to hire Image2Site. We’ll do a side-by-side comparison of your website to the website(s) of your direct competitors. We will look at the overall design, functionality, ease of use, and a few secret criteria and details in comparing your website to the competitions. In the end, we will provide you with a detailed report along with recommendations for improving your website (if any improvements are needed).
The bottom line. How much does it cost?
Not too much. The price does vary based on the quantity of websites to be compared and the size (pages & content) of those websites, but usually our price is less than the cost of losing a single new customer to the competition. Calling us to discuss the cost for your specific comparison is always best, but we accept email communication as well. Our phone number is 954-228-2386 or click to email us.
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Image2Site looks forward to helping your business and website succeed, not to mention be an Attractive and Functional website!
This is a nice article to read on Entrepreneur.com about creating a functional website.